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The appearance of Mr. Ron Werber means a new era for LMP

Formerly it was said that the political and campaign strategist Mr. Ron Werber would work with MSZP or Ferenc Gyurcsány's DK in the upcoming election campaign.

Werber used to work for MSZP, and his greatest accomplishment was MSZP's victory in 2002 against all odds and the winning campaign of former socialist PM Péter Medgyessy . From that point on, Werber became Fidesz's bogeyman, the "conductor of hate" as they called him because of his negative campaigning style.

The campaign guru from Israel said in an interview in the weekly newspaper Heti Válasz in April that in the socialist party there were traitors hiding and he stood up for the socialist candidate for PM Mr. László Botka. He also said that he and Mr. Botka conferred on campaign activity together. Werber apparently talked with both MSZP and DK but finally settled for LMP. Péter Ungár, member of the board of LMP said this week on online news site azonnali.hu that Mr. Werber is going to support his party in the 2018 parliamentary election campaign. Co-head of LMP Mr. Ákos Hadházy was asked by 444.hu whether they decided to work with Mr. Werber because of his negate campaign techniques or according to his mobilization potential. The LMP co-head said that after holding 87 corruption press conferences there is nothing more to criticize about this Fidesz government and that all he can do is to write an indictment. This gang simply discredits itself.

An independent conservative columnist thinks that by hiring former MSZP campaign strategist Ron Werber to shape their electoral campaign next year, the LMP risks losing the only trait that keeps it afloat. On Válasz, András Zsuppán takes it for granted that Israeli campaign strategist Ron Werber will work as a leading advisor within the LMP campaign team. Zsuppán recalls that Ron Werber helped the MSZP score an unexpected victory against the incumbent Fidesz in 2002 using tough and very personal campaign methods never used in Hungary before. He understands why the Israeli campaign strategist is not offering his services to the Socialist Party this time – in 2014 he broke off relations with them during the campaign, because campaign chief Zsolt Molnár MP objected to airing compromising material about Antal Rogán, a leading Fidesz MP. Last spring, Mr Werber accused influential opposition politicians of playing Fidesz's game rather than trying to defeat it. What Zsuppán finds difficult to understand is why LMP is attracted to Ron Werber. LMP lacks most of what a party needs, he argues: a large organizational network, a strong financial base and media outlets which reach a large public. It is a small party with one valuable asset – its moral integrity. That is precisely what they are squandering with Ron Weber, he suggests.

Last Updated on Wednesday, 13 September 2017 20:42

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